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Idea Couture
Idea Couture, Inc. (IC) is a global strategic innovation and experience design firm founded in 2007 and is based in San Francisco and Toronto. The company has additional offices in London, Mexico, Shanghai and São Paulo while operating globally.〔(Bloomberg coverage of Idea Couture ), Bloomberg overview of Idea Couture, Accessed July 12, 2015.〕
Idea Couture works with companies in industries including: consumer products, mobile technologies, healthcare and financial services. The company has worked with established companies such as Samsung, HTC, FedEx, Pepsi, Aviva, P&G, MIT and Campbells.〔(Aviva Campaign ), Aviva Campaign, Accessed July 29, 2015.〕
The firm employs over 230 people in a number of disciplines including: Business Strategy, Anthropology, Behavioral Science, Data Science, Communication Design, Design Research,Strategic Foresight, Electrical Engineering, Healthcare Services, Brand Design, Industrial Design, Interaction Design, Mechanical Engineering, Organizational Design, and Software Engineering. 〔(Idea Couture's multidisciplinary team ), IC team, Accessed July 12, 2015.〕
==D-School + B-School==
The company has trademarked the term "D-School + B-School"〔(D-School + B-School trademark ), D-School + B-School™, Accessed July 29, 2015.〕 a design thinking methodology for a widely multidisciplinary team combining the capabilities of design schools (D-School) plus Business schools (B-School) in its approach. The design side is meant to "humanize" the approach and satisfy the consumers, while the business side derives value and satisfies the companies. 〔(Globe & Mail article on Idea Couture ), Globe & Mail overview of Idea Couture, Accessed July 12, 2015.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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